# How do I turn an idea into a finished post?

Source: https://www.flypost.io/help/write-a-post
Last updated: 2026-10-25

Quick answer: Click Draft on an idea in your Posts list. Flypost researches it from your Brain, then you click Draft with AI and choose a style. To change part of it, highlight the text and click Improve with AI; to change all of it, use Edit with AI. The Post score shows how much it sounds like you.

Are you looking at an idea and wondering how to turn it into something worth posting? The post
editor does most of the heavy lifting: it researches the idea from your own material, writes a first
draft in your voice, and gives you tools to change any part of it without starting again.

In this guide we'll cover developing an idea, drafting it, editing it with AI, the Post score, and
the finishing touches like tags and changing the post type. Read on to find out more.

## How do I start writing a post from an idea?

On the **Posts** page, click **Draft** on any idea card. The post editor opens.

If the idea hasn't been researched yet, Flypost does that first. You'll see a message like "Raiding
your Brain for the good stuff…" while it finds the facts, stories and numbers in your Brain that fit
the idea. For a text post, it stops at an outline so you can choose how to write it.

If your Brain doesn't have much on the subject, Flypost asks what to do: **Research the web**, **Add sources to your Brain**, or draft from what it has. Adding your own material gives the most "you" result. See [how to add content to the Brain](https://www.flypost.io/help/add-sources-to-your-brain).

## How do I write the first draft?

1. In the **Post copy** card, click **Draft with AI**.
2. Pick a **Post style**: Data driven, Controversial, Contrarian, Storytelling, Thought leadership,
   Educational or Provocative question.
3. Choose how much to lean on your Brain: **Automatic**, **Choose sources** or **Don't use my Brain**.
4. Add any instructions if you have them ("keep it under 150 words", "end with a question").
5. Click **Draft with AI**.

![The Flypost post editor with a LinkedIn-style preview on the left and the Post copy editor on the right, with the Edit with AI button, the formatting toolbar and the Post score button](https://www.flypost.io/help/write-a-post/post-editor.webp)

_The post editor. The preview on the left shows how the post will look on LinkedIn; you edit the text on the right._

You can also just type. The editor works like any other: bold, italics, bullet points, numbered
lists and emoji are in the toolbar.

## How do I rewrite part of a post?

Highlight the sentence or paragraph you want to change, then click **Improve with AI** when it pops
up. Tell it what you want ("make this punchier", "add a number") and click **Rewrite**.

Two switches can give it more to work with: **Research with Perplexity** looks up fresh facts on
the web, and **Pull from Brain** finds supporting material in your own content. With either on, the
button reads **Research & rewrite**.

## How do I change the whole post?

Click **Edit with AI** at the top of the post copy:

- **Refine with feedback** keeps your draft and changes it the way you ask. Pick from the quick
  suggestions or type what should change, then click **Apply feedback**.
- **Draft a new version** writes a fresh one from scratch.

## What is the Post score?

The **Post score** button in the toolbar checks how much the post sounds like a real person (you)
rather than AI. It shows two things:

- **Written by you:** how much of the text you typed or edited yourself.
- **Authenticity check:** click **Check with AI** for a score and a verdict, from "Reads like AI
  slop" up to "Reads like you wrote it".

![The Flypost Post score panel showing the Written by you percentage, an authenticity verdict and suggestions under 'To lift this score'](https://www.flypost.io/help/write-a-post/post-score.webp)

_The Post score panel. The tips underneath tell you what would make the biggest difference._

Under **To lift this score** you'll get specific suggestions, such as adding a real example. **Find in
Brain** looks for one in your own material. Editing the post clears the score, so click **re-check**
when you're done.

## How do I tag a person or company?

Click the **@** button in the toolbar, paste their LinkedIn profile or company page address, and click
**Add tag**. The tag goes live when the post is published on LinkedIn.

## Can I change the type of post?

Yes. On the Posts page, click the format label on the card (for example "Text post") to open the
**Change type** menu: **Text post**, **Carousel**, **Image**, **Infographic** or **Article**.

Changing type starts the visual part again. Slides, images and anything already built for the old type are reset, so copy anything you want to keep first.

You can also add a video to a text post with **Add a video** (MP4 or MOV, from 3 seconds to 10
minutes). A post can have a video or photos, not both.

## What next?

When you're happy with it, [schedule or publish it](https://www.flypost.io/help/schedule-and-publish-posts).

## Common questions

### Why is the Draft with AI button greyed out?

The idea hasn't been researched yet. Flypost develops an idea first (you'll see a message while it reads your Brain), and the button switches on when that's done.

### Why has my Post score disappeared?

The score is cleared whenever you edit the text, because it no longer matches. Click re-check to score the new version. A blank score doesn't mean zero.

### How do I tag someone in a post?

Click the @ button in the editor toolbar, paste the person's or company's LinkedIn profile address and click Add tag.

### Can I edit a scheduled post?

Click Unschedule to edit, make your changes, then schedule it again. Scheduled and published posts are locked so what goes out matches what you approved.

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Flypost Help Centre: https://www.flypost.io/help · Contact support: https://www.flypost.io/support
