What's a Good LinkedIn Engagement Rate? 2026 Benchmarks

Are you looking for a good LinkedIn engagement rate to measure yourself against? It sounds like a simple question, but it's surprisingly hard to get a straight answer. Every blog quotes a different number, and very few say whose posts they measured or how they did the sums. Some divide by followers, some by views, and the results can be miles apart. We wanted a benchmark that shows its working, so we built one.

Most people assume that a good account has a high engagement rate, and that the big names are the ones to copy. When we benchmarked 2,200+ B2B creators from our study of 116,000+ posts, we found that the rate actually falls as audiences grow, from about 0.4% for small accounts to about 0.1% for large ones. We also found that the reaction count on your posts is a better yardstick than the rate.

In this article we'll cover what a normal engagement rate is for your audience size, how many reactions and comments to expect, how to work out your own rate, and what to do if yours is low. Read on to find out more.

What is a good LinkedIn engagement rate?

For accounts under 10,000 followers, about 0.4% is normal. That means roughly 4 reactions or comments for every 1,000 followers. The rate drops as you grow, to about 0.1% (1 in every 1,000) above 100,000 followers. If you're above the figure for your size, you're doing well.

By "engagement rate" we mean reactions plus comments, divided by followers. Here's the typical figure for each audience size:

So a creator with 6,000 followers who gets 25 reactions and 2 comments on a post is running at about 0.45%. That's a little above normal for their size. The same 27 reactions and comments on a 60,000-follower account would be well below par.

How many reactions is a normal LinkedIn post?

It depends on your audience size. The typical B2B creator gets 26 reactions per post at 5,000 to 10,000 followers, 31 at 10,000 to 25,000, about 44 at 25,000 to 50,000, about 74 at 50,000 to 100,000, and 139 above 100,000. This is the benchmark we'd actually use, because it doesn't depend on exact follower counts.

5k–10k

26

10k–25k

31

25k–50k

44.5

50k–100k

73.5

100k–500k

139

middle half of creators median

The bars overlap heavily: the best tenth of creators with 5,000 to 10,000 followers get 86 reactions, more than the typical creator with 50,000 to 100,000.

Table view

Reactions per post by audience size

Followers	Lower quarter	Median	Upper quarter	Typical comments
5k–10k	12	26	49	2
10k–25k	15	31	56	3
25k–50k	21	44.5	80.5	5
50k–100k	36	73.5	162.5	10
100k–500k	58	139	270	16

Here's the full table, including the two smallest groups and what the best tenth of creators get:

⚠ The two smallest groups are based on just 13 and 43 creators, so treat them as a rough guide. The "under 5,000" row in the first table combines them (56 creators). We only studied accounts with at least 1,000 followers, so we can't say anything about smaller ones.

Comments are rare. The typical creator under 25,000 followers gets one to three comments a post. If one of yours gets ten, that's genuinely good. And don't expect a question at the end to change that: in the same study, ending a post with a question added only about half a comment for the typical creator.

Why does engagement rate fall as your audience grows?

Because reactions grow more slowly than followers. Going from 5,000 to 100,000 followers multiplies your audience by twenty, but the typical post only gets about five times as many reactions. So a small account gets roughly four times more engagement from each follower than a large one.

We can see that this happens. We can't see why. It might be how LinkedIn spreads posts around, followers who stopped checking LinkedIn years ago, or simply that a big audience is less hand-picked than a small one. Probably a mix. Nobody outside LinkedIn can see how many followers were actually shown a post, so we can't separate these, and we won't guess.

How do you calculate your LinkedIn engagement rate?

Add up the reactions and comments on a post, divide by your follower count, and multiply by 100. For example, a post with 30 reactions and 4 comments on an 8,000-follower account works out at 0.43%. For a fair picture of your account, do this for your last ten or twenty posts and take the middle value.

The sum, step by step:

1. Add reactions and comments: 30 + 4 = 34.
2. Divide by followers: 34 ÷ 8,000 = 0.00425.
3. Multiply by 100: 0.43%.

Why the middle value and not the average? Because one post that went unusually well will drag an average up and give you a benchmark you can't live up to. Line your posts up from lowest to highest and pick the one in the middle.

Two things to check before you compare your number with one you've read elsewhere:

• What they divided by. Some tools divide by impressions (how many times the post was shown) instead of followers. That gives a much bigger percentage, often several per cent, and you can't compare it with the figures on this page. We use followers because only LinkedIn can see impressions, so no outside study can benchmark them fairly.
• Whether reposts were counted. We left them out. When you repost something, the engagement belongs to whoever wrote it.

Does your follower count decide your engagement?

No. It sets a starting point, not a result. Among creators with the same number of followers, the best get five to ten times more reactions than the weakest. A strong creator with 5,000 followers regularly beats a typical one with 50,000.

Look at the 10,000 to 25,000 group in the table above. The weaker quarter of creators get about 15 reactions a post. The best tenth get 101. Same audience size, nearly seven times the result.

How do you improve a low LinkedIn engagement rate?

Add an image and write about yourself. Attaching an image got about 35% more reactions than the same person's text posts, and worked for nearly 3 in 4 people. Using "I", "my", "we" or "our" in the first line got about a fifth more, and worked for 7 in 10 people. Both held up when we compared each creator with themselves.

In practice:

1. Attach an image to most posts. It was the most reliable single win in our study. If your posts typically get 30 reactions, an image would take that to about 40. The image size you choose decides how much of the feed it fills.
2. Open with your own experience. "I hired the wrong person twice" beats "Here's how to hire well".
3. Skip the tactics that don't work. One or two hashtags do nothing and three or more cost you about 6 to 8%. The day you post makes about 3% of difference. And there's no magic post length either.
4. Post more often, and judge yourself by the week, not the post. Under 10,000 followers, people who posted four or more times a week got fewer reactions per post than those posting about once a week (about 8 versus 31), but more than three times as many across the week (42 versus 12). So posting more will make your per-post rate look worse while your total reach improves.

How we measured these LinkedIn engagement benchmarks

We studied 2,500 English-speaking B2B creators with between 1,000 and 500,000 followers, spread across the US, the UK, Canada and Australia, Europe and the rest of the world, with limits so no single country dominated. They were all individuals, not company pages. We collected their posts in two sweeps, in July and October 2026, 180,000+ posts in all, and analysed 116,000+ of them from the latest twelve months, October 2025 to September 2026.

The figures on this page use the 2,200+ creators who had at least five posts in that time. Reposts were left out, and we only counted a post once it was at least 14 days old, when its numbers have settled. We used typical (median) values throughout, never averages, because a few viral posts can drag an average far above what most people get. The typical creator's post in our data got 36 reactions and 3 comments.

These are benchmarks, not proof of cause and effect. They describe what's normal; they don't claim that follower count causes any of it.

What we're less sure of. Follower counts date from January to April 2026 and have grown since, which is why the rates are rounded. The two smallest groups are based on 13 and 43 creators. And we never measured impressions, because nobody outside LinkedIn can.

This page is one finding from our LinkedIn algorithm study of 116,000+ posts. See also how long a LinkedIn post should be.