LinkedIn Guides, Benchmarks & Specs
Reference guides for people who post on LinkedIn seriously: the algorithm, post specs, carousels and impressions. Every page leads with a direct answer, shows when it was last verified, and cites our own data rather than recycling the same folklore.
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16 articles
- Impressions & Analytics
What a good LinkedIn engagement rate is
Benchmarks from 2,200+ B2B creators, re-run in October 2026. About 0.4% is normal under 10,000 followers, falling to 0.1% above 100,000. Full tables by size.
ReadOct 2026 - Posting Mechanics & Scheduling
How long a LinkedIn post should be
We tested the 1,300-character rule on 115,000+ LinkedIn posts. Long posts earn a little more, and the huge gradient in the raw numbers is mostly an illusion.
ReadOct 2026 - Posting Mechanics & Scheduling
See your scheduled posts
LinkedIn hides scheduled posts behind the clock icon in the composer. Where to find, edit, reschedule and delete them, with real screenshots.
ReadAug 2026 - Start herePost Specs & Limits
LinkedIn character limits
Every LinkedIn character limit for 2026 in one table: posts, headlines, the About section, messages, comments, company pages and polls.
ReadOct 2026 - Post Specs & Limits
Photos per LinkedIn post
You can post up to 20 photos in a single LinkedIn post. The image limits, the specs LinkedIn requires, and how a multi-image post differs from a carousel.
ReadOct 2026 - Post Specs & Limits
LinkedIn banner size
The LinkedIn banner size is 1584 x 396 pixels. Exact dimensions for personal and company banners, plus the mobile safe zone your profile photo covers.
ReadJul 2026 - Post Specs & Limits
LinkedIn image sizes
Every LinkedIn image size for 2026, covering posts, carousels, banners and link previews, with the aspect ratios that survive the mobile crop.
ReadOct 2026 - Carousels
How to make a LinkedIn carousel
How to make a LinkedIn carousel, screenshot by screenshot: research, slides, design, images, the post and publishing, plus what our data says about slide count.
ReadOct 2026 - Start hereAlgorithm & Reach
How the LinkedIn algorithm works
We tested LinkedIn algorithm folklore on 116,000+ posts from 2,400+ B2B creators, re-run in October 2026. Three things work, ten don't, and 2026 had no crash.
ReadOct 2026 - Algorithm & Reach
Do LinkedIn hashtags work
We tested hashtags on 116,000+ LinkedIn posts, comparing every creator with their own posts without them. One or two do nothing. Three or more cost you.
ReadOct 2026 - Algorithm & Reach
The AI-generated LinkedIn posts study
Our 2026 study of 2,016 LinkedIn posts: 54% were mostly AI-generated, and they got about a quarter fewer reactions than the same creator's own writing.
ReadOct 2026 - Algorithm & Reach
The best time to post on LinkedIn
We tested 116,000+ LinkedIn posts to find the best time to post. Timing barely matters. Here is why every timetable disagrees, and what to focus on instead.
ReadOct 2026 - Writing, Ideas & Examples
LinkedIn hooks
We sorted LinkedIn first lines into five hook styles and tested each against the same person's own posts. Only one of them beat their baseline.
ReadOct 2026 - Writing, Ideas & Examples
Types of LinkedIn posts
LinkedIn gives you eight ways to post. We ranked six of them using 2,400+ B2B creators, comparing each person with their own posts. The gaps are big.
ReadOct 2026 - Profile Views & Privacy
Who viewed your LinkedIn profile
Yes, partly. A free LinkedIn account sees a 90-day count, anonymised groups and up to 3 named viewers. Checked first hand on a free account in October 2026.
ReadOct 2026 - Profile How-Tos
Find your LinkedIn URL
Your LinkedIn URL hides in two places on your own profile. How to find it, copy it cleanly, share it and change the ending, with current screenshots.
ReadOct 2026